Search Engine Optimisation (SEO)
Optimising your site gets you high-quality website traffic by increasing your website’s visibility on Google.
No SEO Contracts No SEO Retainers Just SEO Results
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the practice of improving each of your website’s pages to make them easier for search engine algorithms to read and index.
Your web pages are ranked according to their relevance to your SEO keywords in the search term used, this is determined by criteria such as the use of keywords in the page’s content, as well as the number of links that each page attracts, the search engines use this as a measure of its popularity.
In order to have your site ranking well on results pages when people search for your services, you need to ensure that all of your sites pages are fully optimised for search.
Using a reputable Perth SEO Company is the best way to go about bringing new visitors, the key factor is to consider the quality of the visitors your site generates.
Small businesses are often confused when it comes to SEO Services, the team at Perth SEO Agency know that you need to understand firsthand what is going on with your SEO campaign once we begin work. That’s why our SEO Service is completely transparent.
Perth SEO Specialists
Perth SEO Agency has a proven track record of delivering results when it comes to providing SEO Services across Perth. With over 10 years of experience with link building and onsite content optimisation experience, we give our SEO clients a strong advantage. We make them stand out from their competition, giving them an almost unfair advantage.
Transparent SEO Services are the key to ranking your website
By using advanced call tracking to show you the ROI of SEO on your website and on your SEO spend. A agency’s transparent SEO reporting system ensures the effectiveness of their SEO Services.
Get Your Free SEO Strategy
A well-planned SEO strategy from our Perth SEO consultants means your investment in your online presence actually earns you a return. Whilst many companies still create a website and leave it to age somewhere on the web, our SEO experts prefer a different, smarter, approach. We build sites using the latest cutting edge technologies and platforms. Read the Complete Guide to On-Page SEO for more information on how to setup an effective SEO strategy.
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What is SEO and how does it work?
Search engine optimisation (SEO) improves your search engine rankings by helping a web site increase the number of visitors it attracts by ranking high in search results. The higher the web site ranks, the more likely it is to be visited. A high ranking is essential as the majority of search engine visitors generally only look at the first page or two of the search results. Nexus Kleen who are an SEO client that offers office cleaning in perth experienced a 3,500% increase in rankings over 30 days. The result was a sharp increase in business
When a web site has been specially developed with search engines and rankings in mind, this is known as search engine optimisation. Over 80% of internet traffic is generated by search engines. In fact, you probably found us through a search engine or some form of internet marketing.
According to the Computer Industry Almanac Inc, there are currently 945 million people with access to the internet. In Australia, there are around 13 million active Internet users, 2.22 million of which have access from home. These numbers are almost overwhelming when you think about it. But just imagine if your web site was in the top 10 or 20 search results. The internet can be a limitless resource of potential customers for your business. So, whether you're a digital marketing agency, looking for an external consultant, or an ASX listed mining company, our SEO services can definetly benefit you.
Why SEO is required?
Search engine optimisation is all about generating traffic to your website by ensuring your content and pages are appearing on the top search engine result pages when people search for something specific online. To do this, a set of optimisations are needed to ensure your content is recognised by Google as relevant to the particular keywords and search terms that they relate to. Basically, a set point of pointers needs to be put into place to help search engines understand what your content is really about. If you haven’t optimised your website and content correctly, Google won’t know to deliver them in user’s search results.
How SEO works for businessThe main goal of SEO for businesses is to drive targeted internet traffic to your web site.
Although the term ‘Internet Marketing’ might imply marketing on the internet, Internet Marketing is really about both online and offline web site promotion.
Online promotion could be anything from search engine marketing (SEM) to banner advertising. Offline promotion can consist of traditional forms of advertising such as TV ads, radio or print advertisements.
Internet Marketing can be a very useful strategy for business promotion. It can be used to promote brand awareness, improve a corporate identity, create an online presence or simply increase the number of visitors to a web site.
SEO Services From The Leading SEO Agency
The Perth SEO Agency is all about maximising your online presence and giving you a competitive edge over your competitors. Having a web site involves much more than simply having a few pages online describing your business and who you are.
Being online is another avenue of business promotion. Being online is another entrance into your store. Another way that your customers can access you whenever it suits them. 24 hours a day, 7 days a week, from anywhere in the world.
If you can’t be found online, it’s similar to having a real-life store or office hidden away in a dark alley somewhere with no front door! No one knows you exist.
The Perth SEO Agency is here to help you reach all your potential customers and drive these people to your site, then inspiring them to buy your product or service.
It is our job to review your site, make recommendations to you, then help you to implement them. We then constantly monitor your site to see how well it does with the changes. More changes might need to be made to the site to get better results. After that, the site needs a little tweaking every now and then to keep things running smoothly.
What does a Search Engine Optimisation Specialist do?
A search engine optimisation professional knows how important it is to use the right keywords. It is essential that you narrow the field.
For example: you sell cars. But what type of cars? Making “car” your keyword would be a mistake. Firstly, the field is so broad that the search result for “car” comes up with everything from “car yards” to “rental cars” to car magazines.
Narrow the field! What type of cars to you sell? Used cars? New cars? A particular brand? Where are you located? Where do you sell? You could come up with a couple of keywords: “used car sales” or more along the lines of a keywords: “used car sales Perth” or “Perth used cars for sale”.
- Try not to use highly competitive SEO keywords.
- When constructing keywords think from your searchers point of view – what words would you type into the search field?
- What exactly are you looking for?
- Do a search on the keywords you have come up with. What are the top search results?
- Are they your competitors? If they are, see what they use as their title tag.
- Never, ever list your keywords anywhere in your page content. This is called search engine “spamming” and is frowned upon. It is cheating and ethically inappropriate. Search engines are smart enough to find and eradicate sites that do this.
- Fix the title and meta tags on each page to include the keywords specific to that particular page. It would be senseless to add keyword meta tags such as “copywriting” or “link popularity” in this page.